A lot of businesses failed in the Great Depression. Heck, even internationally known newspapers and magazines fell by the wayside. But not all of them failed because of the economic climate. Some of them failed because they didn’t embrace the technological climate. Think about how your customers consume the thing that you do or make. [...]

As a young entrepreneur, you are probably focusing on everything but marketing. You are designing products, hiring help, looking for office space, and finding investors. Marketing is the least of your worries – the product will sell itself. The reality is that the product will not sell itself. You need to think about marketing right [...]

They say “cash flow is the life blood of a business,” and I’d add cash itself is the oxygen carried around to keep the business alive… so to breathe new life into a small business, I recently gave CPR to a business; oh no not the mouth to mouth cardiopulmonary resuscitation but the customer’s wallet to my client’s business bank [...]

I can’t begin to tell you how many countless times I’ve heard someone ask the question, “how do you get more traffic to your website?” And I don’t mean to me per say, but in general. This really is the ultimate challenge for many site owners isn’t it? At the end of the day, No [...]

Why do business online? Sounds like a simple question, but it’s a question that is often asked way too late by businesses. When I ask potential clients why they want to build a website or re-launch a website, the typical answer is that they want an online “presence.” Can you imagine asking someone looking to [...]

The evolution of brand engagement is mobile! Once a month, I get together with a colleague and friend of mine over “dos” pomegranate margaritas and chips and salsa (“patatas fritas y salsa”). We collaborate on and share the latest new apps we’ve discovered and downloaded on our iPhones. At some point I wonder if there [...]

When you first launch a personal brand it can often take longer than you would expect to gain traction. We have unrealistic expectations for how long it should take us to reach a certain number of Twitter followers or fans on our Facebook page. While there is no surefire way to creating an insanely successful [...]

It’s an all-too-common scenario found in online marketing nowadays. An entrepreneur turns to social media to grow business revenues and decides to setup a Twitter or Facebook account.  Without any real strategy or knowledge of how to effectively use either medium, the entrepreneur wastes countless hours every day doing tasks that have no real impact [...]

Online audiences can be fickle and unpredictable. The average reader loses interest in an article within a few seconds. Even if they do read your article, they will probably never come back if you aren’t careful about how you engage them. It takes a lot to keep them engaged and interested in what you have [...]

Behind most great startup success stories is a long list of mistakes! Unfortunately, for every success story you see, there is an even longer list of failure stories with mistakes that you don’t see. But rather than dwell on the failures, I’ve tried to extract from them a list of practical action items that will [...]

Whether you’re married, going to get married or looking for a business partner, one thing is for sure: how you communicate about money with the other person in your relationship can have a definite impact on your success and happiness. In their latest book, First Comes Love Then Comes Money: A Couple’s Guide to Financial [...]

Every small business knows the struggle of a one-man shop. The list of things to do is never-ending, and unfortunately as an entrepreneur, often you have to go it alone. So when does quantity over quality mean error over accuracy? Managing the finances, marketing the business, analyzing performance: all in a day’s work when growing [...]